GLOWVERSE-beyond the mirror
Skincare Brand Launch
GlowVerse is a beauty brand strategy project that focuses on skincare, self-care, and feeling confident in your own skin. This project was made for young women and Gen Z who love glowing skin, minimal makeup, and simple beauty routines. The goal of GlowVerse is to create a clean and soft brand look that feels fresh, modern, and easy to connect with.
Through tools like Canva Pro, Instagram, and Google Ads, GlowVerse used digital platforms to share clear messages, calming colors, and engaging designs. Every post and visual was made to feel peaceful, relatable, and inspiring. GlowVerse shows how good branding can make people feel more confident, not just look better.
YEAR : 2025
TOOLS USED : Figma,Canva Pro
TARGETS AUDIENCE :
Women aged 18–35, beauty-conscious millennials, skincare beginners, and social-first Gen Z in metro and semi-urban India
Used Colour Palette
Overview
GlowVerse is a beauty branding and digital storytelling project aimed at redefining how young Indian women engage with skincare and self-care products online. Rooted in soft aesthetics, cultural nuance, and empowering tone, the project was envisioned to reflect a glow-from-within identity both visually and emotionally.
The goal was to craft a fictional D2C skincare brand that speaks directly to modern Indian women navigating beauty through social media, lifestyle aspirations, and wellness trends. From product mockups and color branding to audience-tailored content plans and ad simulations, every detail in GlowVerse was built to make beauty feel personal, inclusive, and attainable.
Campaign strategy revolved around Instagram-first visuals, UGC-styled reels, keyword-optimized landing pages, and ad copies rooted in sensitivity and self-love. The brand voice balanced elegance with intimacy, ensuring that GlowVerse felt more like a friend than a sales pitch.
By uniting digital marketing tools with emotional storytelling, GlowVerse shows that brand power isn’t just about how loud you speak but how deeply you’re felt.
